There are a couple underlying and implied issues in this ad. The underlying issue is the type of campaign McCain is running. One of the implied issues is how this ad is attacking McCain saying he is a dishonorable man who is running a dishonorable campaign. One other implied issue is McCain voting with Bush 90% of the time and proposing the same "disasterous" economic policies, basically saying that he will represent another president Bush term. Deception is also a issue in this ad, saying that McCain is basically a liar. Calling McCain a liar is also an issue because McCain is seen as a true patriot to some people in this country which makes him seem more honorable than dishonorable.
Underlying or implied issues
There are a couple underlying and implied issues in this ad. The underlying issue is the type of campaign McCain is running. One of the implied issues is how this ad is attacking McCain saying he is a dishonorable man who is running a dishonorable campaign. One other implied issue is McCain voting with Bush 90% of the time and proposing the same "disasterous" economic policies, basically saying that he will represent another president Bush term. Deception is also a issue in this ad, saying that McCain is basically a liar. Calling McCain a liar is also an issue because McCain is seen as a true patriot to some people in this country which makes him seem more honorable than dishonorable.